Sydney Social 101 is excited to announce that ACP Magazines has introduced the launch of its sixth annual 30 Days of Fashion & Beauty – Australia’s biggest integrated retailer initiative of free events for the public which kicks off tomorrow (1st September).


Back for the entire month of September 2012 and comprising of more than 50 individual events, the massive 30 Days of Fashion & Beauty schedule will feature free runway shows, fashion & beauty workshops, VIP product launches, and more.


The public are invited to attend all events – for free!!


For full scheduling information and to register please visit


This year, ACP Magazines’ leading editors will be on hand to introduce the latest Spring Summer 2012 fashion and beauty trends, giving consumers the opportunity to access up to the minute insider information first hand. Throughout the month-long event, consumers will be given the opportunity to get up close and personal with editors, celebrities, leading fashion & beauty experts and trendsetters. Top Australian model Annabella Barber has also signed on as the official spokesmodel of the campaign and Show Day Weekend.


Kellie Hush, Amy Molloy, Annabella Barber, Elizabeth Renkert & models

Louise Barrett, Director of Sales, ACP Magazines, said: “I am thrilled that 30 Days of Fashion & Beauty will return in 2012. This is our sixth year and the initiative is without doubt Australia’s biggest integrated advertising and retailer promotion, providing an outstanding opportunity for magazines and partners to interact with millions of dedicated consumers nationally.


30 Days of Fashion & Beauty Spokesmodel – Annabella Barber

ACP Magazines titles involved in the 2012 campaign include: The Australian Women’s Weekly, Grazia, madison, Harper’s Bazaar, Woman’s Day, CLEO, SHOP Til You Drop, Rolling Stone, Cosmopolitan, Dolly, Good Health, Take 5, TV Week, NW and OK!


Launched in 2007, 30 Days of Fashion & Beauty is a month-long, multi-title, multimedia and interactive consumer event designed to promote consumer spending for summer 2012/2013 and provides a formula for businesses to kick start spending in a challenging retail environment.


30 Days of Fashion & Beauty Cake

As Diamond sponsors, Priceline and Michael Hill Jewellers, will be exposed to 9.1 million* consumers via inmagazine branding and a core presence at signature events held every day throughout the month of September, 2012.


*9.1 million of all people 14+ (Source: Roy Morgan Single Source, March 2012)


Twitter: #30daysfab

Facebook: 30 Days of Fashion & Beauty

About The Author

Lisa Hollinshead
Editor & Director

Boss lady over here at Social 101. Lover of all things that inspire creativity, individuality and happiness! Former party gal, now mama to a beautiful baby boy!

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