Last week we were invited by Castle Towers to celebrate the ‘Age of Style’ with an indulgent experience at the Represcent Fragrance Lab. We had a lovely evening mixing up our favourite oils to create our very own signature scent from the finest ingredients from around the globe; whilst enjoying champagne and some yummy canapes.
Castle Towers, has launched its new 2015 Spring/Summer campaign ‘The Age of Style’, encouraging women of all generations to embrace their personal sense of style, regardless of their age. The campaign celebrates the diversity of fashion to suit different shapes, lifestyles and ages and empowers women to look and feel great at any age.
To launch the campaign shoppers are invited to explore their personal style at the RepreScent Fragrance Lab: a unique, personal approach to finding a signature scent that matches their personality. till 27th September, in partnership with Samantha Taylor, owner and founder of The Powder Room, and one of Australia’s most knowledgeable fragrance experts, The Fragrance Lab will take visitors on a multi-sensory journey leading to a personalised perfume crafted by Taylor.
“The perfume you wear is as much a statement of who you are as the fashion you wear and can be tailored to all ages,” said Samantha. “The Fragrance Lab is an exploration that helps you to discover the essence of yourself and imagine how your personality, age and preferences could be distilled into a scent,” said Taylor.
In addition, Castle Towers is offering shoppers the opportunity to win a 900ml bottle of the original cult fragrance, Chanel No. 5 Parfum valued at $4,725. To enter, shoppers are required to spend $100 in Centre before 27th September.
‘The Age of Style’ takes inspiration from five distinct trends that will dominate wardrobes this Summer. These include timeless denim looks, crisp and classic monochrome pieces, feminine florals as well as delicate white lace and lots of textured 70s fringing and suede.
Fashion lovers are invited to join the celebration with hash tag #CTAGEOFSTYLE, and can connect with Castle Towers and their retailers on Facebook.com/CastleTowers and Instagram @Castle_Towers.