In an Australian first, Pantene has launched its newest scientific innovation in the world of hair care. Containing micelles to gently detox the scalp and nourish tips, the NEW Pantene Pro-V Micellar Series provides the perfect solution to the age-old problem of oily roots and dry ends. The new shampoo and conditioner is also free of silicone.

Globally 80% of women agree that shampoo is the most important part of their hair care routine, yet 3 in 10 women fear that washing hair regularly with shampoo will strip the hair, leaving it weak, dull and dry. The NEW Pantene Pro-V Micellar Series contains the perfect balance of mild micelles paired with the power of Pro-V Nutrient Blends, for gentle everyday use.

Nutrient-infused, rich in antioxidants and also free of parabens and dyes, the Pantene Pro-V Micellar Series contains millions of cleansing actives, which bond as the result of water-activation to create micelles. These micelles naturally attract the toxins and dirt in hair, without the need for rigorous rubbing of the scalp, minimising the irritation or damage caused by washing.

Actress and model, Pia Miller, the face of the new Pantene Pro-V Micellar Series, comments: “Many people around the globe are right to envy the Australian climate and the outdoor lifestyle it enables us to lead, but the reality is, it can take a real toll on your hair. And as an actress, my hair is exposed to these elements even more whenever filming takes place outdoors, and it also goes through its fair share of heat styling. That’s why I love the NEW Pantene Pro-V Micellar Series; it acts like a detox for my hair, transforming any damage or brittleness to nourished, strong strands.”

The Pantene Pro-V Micellar Series is available in three variants to address specific hair care concerns, and can be purchased in Woolworths and Coles as of March 2019, and in Priceline and Chemist Warehouse from mid-May.

 

Pantene Pro-V Micellar Gentle Cleansing Water Shampoo & Conditioner is pH balanced for gentle and effective purification and removes impurities while infusing fragile hair with the nutrients it needs. It is nutrientinfused, rich in antioxidants and free of silicones, parabens and dyes. · 300ml RRP $12.99 · 530ml RRP $17.99

Pantene Pro-V Charcoal Root Purifying Shampoo & Conditioner deeply cleanses from root to tip to purify and remove toxins that build up throughout the day. · 300ml RRP $12.99 · 530ml RRP $17.99

Pantene Pro-V Aloe Vera Gentle Hydrating Shampoo & Conditioner is designed for those looking for gentle cleansing without losing the added, moisturizing benefits, leaving hair with a very clean feeling. · 300ml RRP $12.99 · 530ml RRP $17.99

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Georgia Dawes

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