Sephora Australia has announced their final brand launch for 2018, introducing one of the worlds most sought-after makeup brands, PAT McGRATH LABS. PAT McGRATH LABS, the brainchild of the most influential and revered makeup artist in the world, Pat McGrath, is inspired by Obsession. Inspiration. Addiction. With a creative vision that’s made her an icon from couture, to club kids, to street culture, McGrath’s influence can be seen everywhere.
Each season Pat McGrath conceptualises and creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York for a luminous roster of the world’s most prestigious brands and visionary designers. Pinpoint any beauty trend of the past two decades and you’ll find Pat McGrath at its source. From 90s dewy skin, to no-retouching-necessary foundation and unexpected colour and finish combinations, McGrath is a true creator and innovator, all of which is funneled into PAT McGRATH LABS.
Launching her namesake brand in 2015 with one product, Gold 001, the cult range now spans lips, eyes, face and kits, topped off with a limited edition range of Holiday must-haves, it’s undeniable, Pat McGrath and PAT McGRATH LABS knows no boundaries. Sephora Australia will be launching a capsule of PAT McGRATH LABS products online on 6 December 2018, with select New South Wales, Victoria and Queensland doors to follow closely. 2019 will see a comprehensive Nationwide rollout of the PAT McGRATH LABS range.