With a strong global creative platform, Live Boldly, Revlon Australia has launched a new campaign, BoldMatters, which focuses on important matters relevant to Australian women.
The campaign features stories of three bold women who make the ordinary extraordinary, in drought stricken Australia, to cast light on matters that matter. Edwina Robertson photographed the campaign and has been actively raising awareness for regional communities struggling with the drought through her photography.
Revlon has partnered with Drought Angels to support farmers in drought stricken communities across Australia. $2 from every Revlon Super Lustrous Lipstick sold between 12th October- 11th November 2018 will be donated to those in need.
Drought Angels assist farming families affected by Natural Disasters Australia wide. Their level of support consists of providing stock feed, financial support via pre-paid visas and local produce vouchers from within the communities, moral support through personal face to face or phone contact and referrals to other support networks as needed.
Revlon’s most iconic lipstick, Super Lustrous is available in 54 shades including 10 new Matte is Everything shades- smooth and rich in colour leaving the lips feeling moisturised while providing a soft, matte appearance that wears for hours. Available in department stores and pharmacies nationwide. RRP $22.95