Iconic New Zealand street brand Huffer has just launched into General Pants. And to celebrate they hosted a launch party at the General Pants flagship store on George St, Sydney!

Brand owner Steve Dunstan hosted VIPs including Timomatic, Mara Grams, Darcy Dineen, Martina Martian, Phil Fresh and DJ Franco, media and GP’s staff for the launch party which featured DJ Franco and Phil Fresh. Drinks supplied by Stolen Rum , Young Henry’s, Villa Maria and Santa Vittoria and food supplied by Frankies Pizza & Cuzzy’s Pies.

With 20 years of research and development under their belt, Huffer have launched their most comprehensive range to date, which has been highly anticipated since their NZ Fashion Week show last year. The campaign was shot in New York by award winning director/photographer Tom Gould.

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