23-year-old Tara Jane launched TJ Swim three years ago from her parents laundry. Since then TJ Swim has grown into a multi-million dollar business and is loved by celebrities and Instagram stars all around the world. Sydney Social 101 recently got to talk with Tara Jane about her brand, Miami Swim Week and swimwear trends for this summer.
How was TJ Swim born?
I launched TJ SWIM in December 2015 when I was 21 and for the first 2 years I was working out of my parents’ laundry. The reason why I wanted to start my own swimwear label was because I found myself struggling to find a high-quality, seamless, Brazilian bikini that would actually last longer than one season. At the time I also had the travel bug and found myself living in bikinis so it was only fitting to combine this with my admiration for minimalistic, high-fashion and launch TJ SWIM. Today the company is at a point where it’s outgrown my home and we’ve moved in a office/warehouse in Sydney which is exciting! We’ve also just had our first ever runway show at Miami Swim Week which is our biggest achievement yet.
Where do you get inspiration for your designs from?
We draw a lot of inspiration from the 80’s with our use of high cut legs, brazilian coverage and textured fabrics.
What sets TJ Swim apart from other swimwear brands?
The strong competition within the swimwear industry, especially within Australia, was initially a challenge for us as a new brand. Competing in a saturated market has motivated us to differentiate ourself and stand out amongst the crowd. We’ve overcome this through focusing on our designs and the quality of our swimsuits as well as ensuring that our customers are the focus of all practices.
What celebrities and Instagram stars have worn TJ Swim?
We’ve been lucky enough to have our designs loved and worn by hundreds of celebrities and Instagram stars such as Chrissy Teigen, Rosie Huntington-Whiteley, Jen Atkin, Natalie Halcro, Olivia Pierson, Larsa Pippen and Tammy Hembrow.
How was Miami Swim Week?
Miami Swim Week was an incredible experience! Watching our new SS19 designs being sent down the runway was by far my proudest moment to date.
The weather is getting hotter. What are the key swimwear trends for this summer?
This summer you’ll see a lot of bold and bright colours, including a bit of neon!
You have just launched into the male market. Tell us about your male swimwear line.
Our Men’s Swim collection is a really exciting step for us as it has always been something we have wanted to do! After been previously questioned by our customers on when we would be releasing a mens swim line, we agreed it would only be taking a step in the right direction to catering for all our customers needs. After weeks of research into what men look for in their swimwear along with what design details and colours would perfectly align with our brand, we have created an on-trend premium quality beach short in Blue, Khaki and Stone Grey.
Where will you be wearing your TJ Swim Swimwear this summer?
I’m so excited that the weather is warming up! I’ll be wearing TJ Swim all summer long at the beach and by the pool!
What are you 2019 plans for TJ Swim?
In 2019 we’ll be focusing on making our swimsuits even more inclusive by bringing out new styles and ranges that cater to every body type. We’re also looking forward to growing the team and brand even further!
Order your TJ Swim swimwear today here: https://tjswim.com/