PINCHme – A revolutionary new sampling and digital marketing platform launches across Australia to convert ‘tryers to buyers’ and it gives you the opportunity to get samples of your fave products for free… Sydney Social likes this A LOT!
A revolutionary sampling and digital marketing platform called PINCHme, www.pinchme.com.au has launched across Australia and invites you to try leading branded products at no cost.
Becoming a PINCHme member is free, and all members will be given the opportunity to sample leading branded products on a daily basis, where they can choose different products to trial, at no cost to them. The products will be delivered, via Australia Post, to the member’s door step within 7 days. Once the member has trialled the product, they will be encouraged to provide feedback via PINCHme’s online platform with six simple questions, taking no time at all. Once all the feedback is received, a report is given to the brand’s owner, providing it with valuable customer insights.
The company uses technology at its core to make the sampling process more intelligent and effective. Several major consumer groups have already committed to use the unique digital platform, including Procter & Gamble, Nestlé, Johnson & Johnson and Heinz.
How it works
1. Consumer receives flash email or motivated members can request products on PINCHme website;
2. Consumer chooses a product they would like to try;
3. Deliver product to member within 7 business days;
4. Members give feedback on products trailed;
5. Members share with others via social media.
With expectations of growing a consumer base of more than 2 million members during the first phase of the launch, PINCHme Executive, Jeremy Reid, says “with the explosion of social media and mobile technology, there has been a structural shift in the way in which the leading brands are interacting with their consumers. PINCHme is leading this transformation with an innovative sampling and digital platform, where PINCHme members will be offered a range of leading branded products daily to trial at no cost to them, in exchange for their insights on the product and sharing their experience via social media.”
PINCHme members will be invited to join the Pinching Rewards Program, which will allow members to earn Pinching Points for claiming products, completing feedback, sharing and liking products on social media and referring friends to the PINCHme site. Amongst other rewards, PINCHme will pay for a member’s grocery bill for a month up to the value of $1000 for the member who earns the most Pinching Points every month.
PINCHme features everyday family essentials with more than 10+ categories to trial including health & beauty, personal care, food and more. From masks and moisturisers through to organic beauty care, goat’s milk soap and lunchbox snacks, even condoms, PINCHme has something for everyone and anyone can become a member for free. Officially launching on the 7th of March, the site will feature new products each week.
Maile Carnegie, Managing Director of Procter & Gamble Australia/New Zealand, said “engaging with our targeted consumers is critical to the success of P&G and we are excited to be working with PINCHme on such an innovative, digital marketing platform”. P&G will be will be showcasing a selection of their premium products, such as Pantene and Head and Shoulders.
If this sounds like your cup of tea, what you waiting for? Sydney Social 101readers can sign up to become PINCHme members at www.pinchme.com.au