APRIL 18 2013 Eau de Vie, SYDNEY

It’s official-hairdos are officially back in style. Last week the hair geniuses at Schwarzkopf unveiled their new Extra Care Ultimate Elixir rage and are officially predicting 2013 as ‘Year of the Hairdo.’

Taking inspiration from international catwalks and the looks of New York’s Uptown Girls, bold looks in hair will turn heads this year. Stylish dos’ for all hair types were on parade including statement ‘sleek colours,’ with multi-coloured highlights, streaks and coloured tips.

Signature looks such as sexy gloss finish, to a Lana Del Rey inspired big bob (we’re talking BIG) and a colourful favourite, the street style ‘fringer’ look.

Sydney’s iconic cocktail bar, Eau de Vie, hosted the unveiling with matched signature cocktails mixed by celebrity bartender Phil Gandevia. Guests sipped beautiful gold cocktails inspired by Schwarzkopf’s new Extra Care Ultimate Elixir rage, which contains visible gold particles that work to treat overstressed hair.

Guests included some of Sydney’s top beauty bloggers who competed fiercely in a Instagram competition for best photo of the evening.

The night came to close and guests departed with goodie bags loaded with Schwarzkopf’s new Extra Care Ultimate Elixir rage including: Ultimate Oil Elixir Shampoo and conditioner, a spray in damage serum and oil Elixir Hair Structure Renewal Treatment.






About The Author

Lisa Hollinshead
Editor & Director

Boss lady over here at Social 101. Lover of all things that inspire creativity, individuality and happiness! Former party gal, now mama to a beautiful baby boy!

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