This Sunday (25 November) marks the start of Santa’s sandy roadshow around Sydney’s top beaches, in a series of family and pet-friendly photo shoots presented by guys’ fashion house Academy Brand.

‘Santa by the Surf’ combines traditional Christmas photos with Aussie beach culture to create awesome family keepsakes and festive social media content. The concept launched last year at North Bondi to such huge demand, Academy Brand has come on board as sole presenting partner for 2018 to expand Santa by the Surf across four iconic Sydney beaches in the month leading up to Christmas Day.

Families and their fur babies can slip off their thongs and pose with Santa, his sack of presents and surfboard against the backdrop of a stunning Sydney beach. This year Santa by the Surf has grown from North Bondi Surf Club to also cover Watsons Bay, Manly Wharf and Bronte Surf Club with multiple dates and times available at each location. Each photo shoot lasts approximately five minutes and slots can be secured online ahead of the day to avoid queuing or disappointment.

There are three reindeer-themed packages to choose from, ranging from digital files only to high quality printed images and stocking filler photo fridge magnets:

Dasher package – $35

Two digital images from the shoot, selected by the customer and sent as high res files via eDM/SMS

Prancer package- $48

Two digital images from the shoot, selected by the customer and sent as high res files via eDM/SMS

Two 6 x 4 prints with photo folder

Fridge photo framed magnet

Rudolph package- $57

Two digital images from the shoot, selected by the customer and sent as high res files via eDM/SMS

Two 6 x 4 prints with photo folder

One 6×8 print

Fridge photo framed magnet

Academy Brand beach bag and beach ball

Every booking will receive a 20% discount code for Academy Brand’s menswear and boys collections, which include stylish boardies, summer shirts and T-shirts ideal for the beachside photo shoots. Families who post and tag their Santa by the Surf photographs on social media will also be in with a chance of winning an Academy Brand prize pack

Santa by the Surf presented by Academy Brand, roadshow dates and times are as follows:

Watsons Bay 

Sunday 25 November (8.30am to 12.30pm)

Saturday 1 December (8am to 10am)

Saturday 8 December (8.30am to 12.30pm)

Sunday 16 December (8.30am to 12.30pm)

Manly Wharf

Sunday 9 December (8am to 12pm)

Monday 10 December (8am to 12pm)

Tuesday 11 December (8am to 12pm)

Wednesday 12 December (8am to 12pm)

Thursday 13 December (8am to 12pm)

Friday 14 December (8am to 12pm)

Saturday 15 December (8am to 12pm)

Bronte Surf Club

Thursday 20 December (8.30am to 12.30pm)

Friday 21 December (8.30am to 12.30pm)

North Bondi Surf Club

Saturday 22 December (8.30am to 12.30pm)

Sunday 23 December (8.30am to 12.30pm)

Photo shoot packages can be booked on chosen dates via the dedicated Santa by the Surf website – people are advised to secure their slot early to avoid disappointment on the day: https://santabythesurf.com/

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